International Beer Challenge 2024 announces winners
26 September, 2024
The results for the International Beer Challenge (IBC) have now been revealed, with Averbode by Brouwerij L Huyghe winning Supreme Champion in the taste awards.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
